Good Joe Coffee
Who’s this guy ‘Good Joe’? Let me fill you in…...
'Good Joe’ is obviously a bit of a riff or a tongue & cheek nod to the North American slang term for a 'Cuppa Joe’ meaning a regular cup of coffee. We’ve always loved this endearing term that screams informality and has a warmth of familiarity, simplicity and generosity around it.
Over the last ten years or so we, as Al Brown & Co have been creating a family of brands, that while all individual and unique they are also inherently linked to each other with a common thread around our overall values and ideals around hospitality, be it TV shows, Books (Stoked, Go Fish, Depot, Eat Up), Restaurants (Depot Eatery, Federal Delicatessen), Best Ugly Bagel Shops, Al Brown & Co Products, so it was a natural progression to look into creating our own coffee brand.
Our philosophy around all our bits and pieces, is to try do things to our best ability while championing informality. We have never wanted to be seen as a ‘Flash Harry’ type brand. We are more about being as relatable to as many New Zealanders as possible. We want to be seen as reliable, honest, kind & caring and while we are bloody serious about doing things well, we try to never take our own-selves too seriously. Turning the ‘fun dial’ up as much and as often as possible is essential.
In creating our first coffee we wanted to instil as much of this ethos as possible so when it came to our first blend we wanted something that was first and foremost tasty, but also versatile and forgiving. Our West Coast Roast produces a beautiful well rounded espresso but is equally at home in your favourite brewing method, be it plunger, stovetop, a pour over or our favourite, filter.
‘Good Joe’ is just that…..it's not trying to be to crafty or clever, it’s a beautifully roasted brew by our friends Tim, Helen and Arlo Rose at 'High Noon’ roastery on their little piece of paradise out west. We like to drink it out of our sustainable natural wood keep cups.
‘Good Joe’ delicious well made coffee, honest to a fault.
You can always rely on Good Joe.
Good Joe is served at the following outlets, if you'd like to serve it at your place get in touch below;
Best Ugly Bagels Auckland and Wellington @bestuglybagels
Depot Eatery @depoteatery
Federal Delicatessen @federaldelicatessen
Ollie's Cafe and Grocer Maungaturoto @olliescafe
Texas Pete's Hamilton @texaspetesbbq
The Coffee Mill @thecoffeemillwater
Hallertau Clevedon @hallertauclevedon
The Camp Lake Hawea @thecampnz